Daniel Vaughn photographs his breakfast at Snow's BBQ in Lexington. (Photo ©Chris Wilkins/Texas BBQ Posse)

We've got a treat for you. And since you are all -- y'all -- Texas barbecue fans, you are used to waiting in lines for the good stuff, right?

So, wait just a little longer.

Rebecca LaFlure, a Texas native, long-time barbecue fan and graduate student at Northwestern University, did a research paper recently for her  21st Century Media course on branding and how Daniel Vaughn, Texas Monthly barbecue editor, became the dominant brand in all of barbecue.

You might call it, the making of a BBQ Snob.

Prior to Northwestern, LaFlure worked as a reporter for media outlets in Killeen and Austin. She currently covers national security as a fellow at the Center for Public Integrity in Washington D.C.

I think you will like LaFlure's account, footnotes and all. It will be posted presently.

Austin Top 5 plus Snow's

Texas BBQ Posse eBook Let the Meat Speak for Itself

Texas BBQ Posse eBook CTA 336x280

Texas BBQ Posse eBook Let the Meat Speak for Itself

Copyright 2023 © All Rights Reserved