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Hot Luck 2018: Bigger, but will ‘still feel incredibly small’

The Hot Luck Austin sign shines at Franklin Barbecue at the 2017 festival. (Photo ©Gary Jacobson/Texas BBQ Posse) Hot Luck, a food and music festival in Austin, is preparing for its second run in May. And in the festival business, as James Moody, one of Hot Luck’s founders, was saying, you’re supposed to lose money year one, break even year two and make money year three. Moody and Aaron Franklin, another founder, say Hot Luck broke even — broadly speaking — last year, its first. “So, you’re ahead of the game?” I asked Moody at a recent party for the…
 - 02/27/2018

Going forward, a delicate balance for Austin’s Hot Luck Festival

Prime rib galore roasting on spits at the Hot Luck Festival in Austin. Austin’s inaugural Hot Luck Festival of food and music in May attracted 6,500 “patrons,” according to a recent release from the organizers. “Patrons” is an interesting term. In broad form, it includes paying customers as well as those who don’t pay admission, such as guests, clients, sponsors and friends. At Hot Luck’s food events, based on my observations, there were a lot of non-paying attendees. In a follow up email, I asked Courtney Knittel, handling Hot Luck’s public relations, for a breakdown of attendance between the music…
 - 06/18/2017

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